Bloom

Bloom draws on Boujaad design lineage through expressive color and geometric, floral, and freehand patterns. Coral, blush, teal, rust, and ivory appear across the collection, with the exact palette recorded for each rug. Boujaad describes the design lineage; every Bloom rug is made in our own workshop in the Middle Atlas.

Bloom brings color to living rooms, bedrooms, dining rooms, and studios. A rug can anchor a sofa or bed, a runner carries color through a hallway, and a round rug gives a reading corner its own place. Pair the rug with plain linen, wood, or neutral walls when you want its color to lead.

The pile shown depends on the exact Bloom rug, colorway, and shape. Share the product link or photo so we can confirm its pictured height. You can order short pile, 0.4 in / 1 cm; medium, 0.8 in / 2 cm; or shag, 1.2 in / 3 cm. For a sculpted design, raised and clipped areas have different heights.

Measure the space and furniture layout before choosing a Bloom rug. Use the size guide to compare proportions, then choose a rug, a round rug, or a runner. Each rug is made to order; share your dimensions for a size tailored to the room.

Our weavers knot every Bloom rug by hand in Morocco’s Middle Atlas, using 100% natural wool. A tightly knotted, high-density weave gives each piece its depth and substance.

Yes. Each design is available as a rug, a round rug or a runner, made to order in your size. Choose short, medium or shag pile, with or without tassels.